Making the switch to natural skincare

Transitioning to natural skin care can be a little daunting, not to mention utterly confusing. The latest must-have ingredients come and go, but natural skincare trends tend to have staying power. So where should you start? Finding the right natural product to make the switch from mainstream brands can be overwhelming – so let’s rely on the experts who’ve done the diligent task of researching natural ingredients and formulating high potency products that naturally nourish the skin.

If you’re curious about making the switch, this may convince you.

Authors: Amina Kitching, CEO & FDR Safe Cosmetics Australia and Nicole Stewart, FDR Joi Pure Natural Organic Skincare

1. What would you like other women to know about making the switch to toxic-free skin care products?

That it will be the best move they can make towards not only looking after their skin but their short and long term health!

The skin is the largest organ of the body by surface area and absorption is one of its functions. Synthetic chemicals in most skincare ranges are absorbed into the body where they can have serious and detrimental effects on short and long term health.

An average women applies more than 500 chemicals to her body every day during her beauty routine!

This over exposure to chemicals has been linked to serious issues such as toxicity of the nervous system, cancer, birth defects and more.

The point is, that what we put on our skin (and our childrens) is under our control. Women can take charge of their health by switching to genuine toxic-free skincare and experience not only improved skin (natural products particularly containing essential oils have powerful anti-ageing properties) but better health and a more positive future!


2. If you had to choose only one product to use everyday to treat your face, which one would it be and why?

That’s an easy question.

Our flag ship product and my moisturizer and one that I have used daily for the past 14 years is the JOI Rejuvenating Facial Cream. It contains carefully selected and truly nourishing organic oils and butters as well as regenerative pure essential oils and plant extracts. It is restorative, replenishing, hydrating and rejuvenating and smells divine.

I look forward to using it every morning even after all these years.

Anyone who tries our Rejuvenating Facial Cream will not use anything else…it is that beautiful and effective.



3. If you had to choose only one product to use weekly to treat your face, which one would it be and why?

Also an easy question.

Our JOI Intensive Hydration Nutritive Mask is my other “must – have” product.

It is a simply beautiful nourishing cream mask that delivers an enriching therapeutic treatment when skin feels dry or devitalized. It is rich in organic shea butter, jojoba oil, carrot oil and rosehip oil, with chamomile and rose wood essential oils. It instantly replenishes and restores the skin and smells amazing. Fantastic for sun burn and excema too.

You simply massage it in and leave on to enjoy. Too exquisite to wash off!

4. If you had to choose only one product to ‘rescue’ your skin on any given day, which one would it be and why?

Well I can’t live without my Rejuvenating Facial Cream for day and The Restorative Serum at night. These both rescue my skin from daily exposure to life!

The Restorative Night Serum is our second best selling product and is formulated from the finest organic skin compatible plant oils, infused vitamins and pure essential oils to nourish, moisturize and rejuvenate the skin. Both products (and my Recovery Eye Serum) rescue my skin every day.

5. There is a certain element of ritual involved when treating the skin, why is it more beneficial to treat the skin with natural ingredients?

Well for all the reasons I’ve outlined in question one, plus I think people don’t realize how effective natural skincare can be.

Most skincare on the market is designed to “feel good” (silicone, petrochemicals), “smell good”(synthetic fragrance) and last a long time (strong synthetic preservatives).

They all contain a host of synthetic chemicals that don’t actually do a lot for the skin but provide a temporary “nice feel”. In addition, there is massive advertising campaign displaying movie stars to coerce the end consumer that if they buy their products that the movie star probably doesn’t even use, they’ll look just as good as the airbrushed cosmetic enhanced movie star.

High quality natural skincare, particularly aromatherapy – based skincare, supports the function of the skin to stay nourished, hydrated and to regenerate. Plant oils are rich in phytonutrients and antioxidants that all work to prevent cell damage (anti-ageing). Essential oils are cytophlatic which means they stimulate cell repair and regeneration, which slows down with age. Essential oils have a small molecular size, so they penetrate through the skin to work at the cellular and vascular level to improve the health of the skin. Skin becomes more radiant and healthy.

Our products are so beautiful to use that a simple daily ritual is enjoyable and pleasant and adhering to a skincare routine becomes so easy. It is a part of your day that you enjoy.

Nicole Stewart

Founder / Director

JOI PURE Natural Organic Skincare –

Joi Pure

2 thoughts on “Making the switch to natural skincare

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